Vita Coco's Public Journey: Lessons for Emerging CPG Brands

Vita Coco's Public Journey: Lessons for Emerging CPG Brands

Vita Coco (COCO – stock symbol) went public in 2021. The stock spent a difficult stretch after its IPO. Insiders and early capital did not treat the lock-up as an exit ramp. They stayed. The...
Walmart, Vibe.co, and Retail Media IQ: What Brands Should Watch

Walmart, Vibe.co, and Retail Media IQ: What Brands Should Watch

Great interview by two smart people in this business Sam Thompson and Mateusz Drela (I recommend his book - https://a.co/d/09naMURJ). The Vibe.co acquisition by Walmart is probably one of the most exciting developments at Walmart...
Most CPG Companies Are Still Behind Their Own Data

Most CPG Companies Are Still Behind Their Own Data

Most CPG companies are still behind their own data. For years we were too. Puroast Coffee had a better technology, published research, and years of product and positive consumer signal — and no way to...
Groceryshop Recap: Innovation Is Alive and Well in CPG

Groceryshop Recap: Innovation Is Alive and Well in CPG

Groceryshop this week was dynamic and it had the engagement many events try to achieve but can't. The consumer is changing rapidly. These groups below are leaning into that not decorating around it. Stacked Farm®...
Three Tests. One Product: Efficacy, Authenticity, Proof

Three Tests. One Product: Efficacy, Authenticity, Proof

Three tests. One product. Efficacy — does it do what the label says when someone else measures it. Authenticity — is the product the thing the name describes, lot after lot. Proof — a number,...
Robotics Off the Slide: Nexxa.ai World at SF Tech Week

Robotics Off the Slide: Nexxa.ai World at SF Tech Week

Last night at Nexxa.ai World at SF Tech Week, the robotics was not on a slide. scaledrive.ai's brain was in full engagement Unitree Robotics- at the bar, badge on, walking through a room full of...
Japan's Innovation Ambition: Bridging Licensing at TECH WEEK

Japan's Innovation Ambition: Bridging Licensing at TECH WEEK

Thank you to DG Daiwa Ventures(DGDV)for hosting an outstanding event at TECH WEEK by a16z and sharing a compelling vision of where Japan is headed. Yamato Watanabe opened with a powerful view of the future:...
FDA Non-Enforcement Is Not a Safe Harbor: Franco v. Chobani

FDA Non-Enforcement Is Not a Safe Harbor: Franco v. Chobani

FDA non-enforcement is not a safe harbor. The Seventh Circuits decision in Franco v. Chobani just made that concrete. Consumers now matter more than SEO, AEO, and GEO. Wellness consumers, especially gut-health and GLP-1 consumers,...
TECH WEEK by a16z: Where Real Collaboration Still Happens

TECH WEEK by a16z: Where Real Collaboration Still Happens

TECH WEEK by a16z is one of the rare gatherings that still gets the balance right. It’s not another conference built around panels and badges. It’s a decentralized week of rooms, conversations, side events, and...