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Groceryshop Recap: Innovation Is Alive and Well in CPG
Groceryshop this week was dynamic and it had the engagement many events try to achieve but can't.
The consumer is changing rapidly. These groups below are leaning into that not decorating around it.
Stacked Farm® is bringing pesticide-free greens from Australia to a first U.S. farm in Menifee. Sealed rooms. No spray. Independent lab against 312 residues. Ready-to-eat. If you cannot test it, do not put it on the bag.
California Pizza Kitchen was at the "Store of Tomorrow" never disappoints. They are putting the brand in an innovative vending tech with T-ROC - The Revenue Optimization Companies 90 seconds from frozen to hot. Format followed the guest. You don't have to be an emerging brand to innovative.
Good Food Holdings, LLC — Bristol Farms, Lazy Acres Natural Market, New Seasons Market, Metropolitan Market are treating retail media as an operating system, not a side bet. The banners that already own trust are learning to own the screen above the basket.
Target and Roundel is a separate story, and a faster one. How quickly they are accelerating and innovating is great news for brands and for shoppers. Closed-loop media at the scale of a national basket changes who gets found on the trip and who pays to be found. A large retailer being as nimble as a start-up.
Proof plus proximity. Indoor greens with a lab file. A pizza where the calendar actually is. A grocer that can talk to the cart. A large retailer moving like a start-up.
Facts over fiction. Proof over placebo. That is what the show sounded like.
Innovation is alive and well in CPG. with Groceryshop
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