Walmart, Vibe.co, and Retail Media IQ: What Brands Should Watch

Walmart, Vibe.co, and Retail Media IQ: What Brands Should Watch
Walmart, Vibe.co, and Retail Media IQ: What Brands Should Watch

Great interview by two smart people in this business Sam Thompson and Mateusz Drela (I recommend his book - https://a.co/d/09naMURJ).

The Vibe.co acquisition by Walmart is probably one of the most exciting developments at Walmart since they opened their first store (hyperbole).

Measurement by Vibe.co was next level without Walmart.

Now most of us brands can educate, inform, acquire, measure, and grow a loyal customer Walmart Retail Media IQ 498 followers 4mo •

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