A Story of Discovery

An American venturing through the Andes Mountains of Lara, Venezuela –a gringo who didn’t even drink coffee before coming to South America – is amazed at how the locals drink coffee morning, noon and night, and feel great!  What’s up with that?
Simple, their coffee was just that good – a whole lot better than he tried, and never got used to, back in the USA!
So how do they make this?  The Gringo spends time with the coffee growers, and finds the answer.
The idea for Puroast was born, and the journey changes to a quest – how to bring this magical coffee back home and share the taste and experience of the Grower’s Coffee.
Discover Puroast Story