Puroast Coffee × Sinclair Broadcasting
Driving Education, Awareness & Trial of Coffee with Proven Wellness Advantages
What Consumers will learn - Fact-Based Research
• UC Davis testing reported Puroast averaged ~70% less acid than leading brands. This matters for the 40% of
consumers who experience stomach irritation from traditional coffee.
• A 2024 North Carolina A&T; peer-reviewed study tested 11 'low acid' coffees; only one exceeded the critical
pH 5.5 threshold – consistent with Puroast’s results.
• UC Davis-reported communications also found elevated antioxidant activity, aligning with wellness trends.
• Puroast’s patent-pending roasting technology is designed to reduce acids and increase antioxidants naturally.
Why Sinclair Broadcasting?
• Mass reach: 186 stations in 87 markets with OTT + digital presence.
• Education-first formats: Health segments, explainers, and lifestyle integrations to simplify the science.
• Precision digital follow-through: Sequential messaging, retargeting, and direct Amazon conversion funnels.
• Trust halo: Local news + lifestyle programming provide a credible environment for wellness education.
Proof Points to Feature
• ~70% lower acid than leading coffees tested (UC Davis).
• Only verified low-acid coffee above pH 5.5 in a 2024 NC A&T; panel.
• Antioxidant-rich profile validated in UC Davis research communications.
• Patent-pending roasting process: reduces acids, elevates antioxidants – no additives.
Together, Puroast and Sinclair will educate millions of coffee drinkers on the proven wellness benefits of low-acid coffee, driving trial, loyalty, and Amazon growth
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