Truth Over Hype: A Brilliant Read on Brand Credibility

Truth Over Hype: A Brilliant Read on Brand Credibility
Truth Over Hype: A Brilliant Read on Brand Credibility

This is a brilliant read and as my colleague Eric Martindale was commenting on Instacart yesterday; they are driving advertising investment. Tim Castelli • 2nd VP, Global Advertising Sales @ Instacart | Leadership, Management 5mo •

Follow And the hits keep coming!

As part of our long-standing enterprise partnership, NBCU Advertising & Partnerships announced that Instacart is their exclusive CPG outcomes partner for their newly expanded Performance Insights Hub. This means all brands running NBCUniversal campaigns can now leverage Instacart's first-party commerce data and closed-loop measurement to drive real business outcomes - and the results speak for themselves

  • 5.5x average return on ad spend (ROAS)
  • 51% new-to-brand users
  • 43% new-to-brand sales across grocery, beverage, and alcohol.

Thank you Mark Marshall, Alison Levin and the entire NBCU Advertising & Partnerships team for the partnership.

Here we go!

https://lnkd.in/e2_fnxgy NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage | AdExchanger

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