Low Acid Is Not a Regulated Term — Here's Why That Matters

Low Acid Is Not a Regulated Term — Here's Why That Matters
Low Acid Is Not a Regulated Term — Here's Why That Matters

"Low acid" is not a regulated term.

Anyone can print it on a bag. Almost no one has to prove it.

That gap is why we build Puroast Coffee around a claim that can be tested rather than a claim that sounds good. Brewed pH 5.74. Validated by UC Davis and NC A&T State University. Produced by a roasting process protected by U.S. Patent 12,660,842.

Not a tasting note — a number, a protocol, and fact-based research

Here is the format we, Puroast Coffee, hold ourselves to, publicly: → An objective threshold. Brewed mean pH at or above 5.50, measured under a published protocol. → Independent verification. Annual third-party testing, not internal assurance. → A documented process. The method is on file with the USPTO, not described in adjectives.

Why go to the trouble? Tens of millions of people are managing reflux — and a fast-growing population on GLP-1 medications, where acid reflux is one of the most common side effects — are making a daily purchase decision based on words printed on a package.

When those words aren't backed by anything, it isn't a marketing choice. It's a cost someone else pays at 6 a.m.

A claim that can't be tested can't be defended.

Meghan Swidler - Inspired by your post. This is how and what we are doing to get after "false advertising".

This is not business or legal advice. It is an illustration of one point: food fraud is not a marketing problem.

We have rights, and there are protections in place. FDA, Federal Trade Commission, other federal agencies, and the states all have tools they can use to enforce against false advertising. with Federal Trade Commission and 1 other

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