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Campaign Craft Done Right: A Brilliant Campaign From Top to Bottom
This is such a brilliant campaign from top to bottom.
This is the future of partnerships between brand - media - consumer.
Congratulations to Gopuff and MilkPEP for this dynamic campaign. Michael Peroutka • 1st Commerce & Retail Media Leader @ Gopuff | Strategic Partnerships 3mo •
Retail media has an identity problem.
Everyone files it under "performance." A place to buy the last click. A sales lever you pull at the bottom of the funnel. That's a small way to think about it. Retail media is media. And media builds brands.
Look at what Gopuff just did with MilkPEP. The Milk Man Hydration Calendar, starring Charles Melton, a cultural moment big enough that PEOPLE Magazine | PEOPLE.com ran an exclusive on it. That's not a coupon. That's a brand campaign and it lived on Gopuff. 💪🏼
We're the rare channel where the brand story and the purchase happen in the same place, in the same moment. You don't build awareness here and hope it converts somewhere else later. You do both at once.
Retail media can move product. It can also make people feel something about a brand. The best campaigns do both. This one did.
Proud of the Gopuff Ads team and our partners at GALE. 🥛
Read here: https://lnkd.in/emA-ZEC9
Troy DeSavino Jonathan Spindel Nicholas Brezina Jon Kampsnider Alexander Maxwell Dan Maguire Elli Seregelyi Abbey Koma Alison Stelzer
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