Built Different: Building Everything at the New Center of Everything

Built Different: Building Everything at the New Center of Everything
Built Different: Building Everything at the New Center of Everything

Built Different. Building Everything. The New Center of Everything

History was made today when the UAE announced it is leaving OPEC, effective May 1st

This is a new day for the United Arab Emirates and they continue their meteoric global growth.

Look at what they are building in parallel: → Abu Dhabi's Emirates International Investment Company (EIIC)-investment-company just took a minority stake in Joe & The Juice — a health-forward juice and coffee brand and IHC bought Nutresa. They're investing in how the world eats and drinks. → The UAE's biotech market is now valued at $3.5 billion, with the government allocating over $400M for R&D and launching a National Biotechnology Strategy. → The UAE FoodTech Challenge —Innovation is scaling and building in the UAE. Make it in the Emirates is leading the way with trailblazing companies manufacturing in the United Arab Emirates

The parallel to Silicon Valley in its heyday is not an exaggeration.

Silicon Valley created a density of capital, talent, ambition, and government alignment pointing in the same direction at the same time.

That is what is happening in the UAE, State of Texas and State of Florida. These are innovation capitals driving global growth.

The UAE is taking commanding positions in the two biggest commodity categories on earth — oil and coffee — while simultaneously building infrastructure in biotech, foodtech, AI, and consumer health.

They are not hedging. They are leading, and they respect innovation.

For anyone building in the food, health, or commodity space: the United Arab Emirates is not a market to enter someday. It is a partner, a developer, and increasingly a standard-setter — today.

Puroast Coffee — built on patented science, technological innovation, and real gut health — belongs in this ecosystem. And we're building it.

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