Anthropic Threads the Needle: Humor That Serves a Genuine Point
Anthropic is threading a needle where the uncomfortable humor serves a genuine differentiator.
Meta irony elevates engagement and self-aware hypocrisy builds authenticity.
Kudos to their marketing and advertising teams at Anthropic and great post by Daniela Amodei - trailblazing territory.
I rank this up there with "1984" - Apple ad
https://lnkd.in/e2W-E9p4 Daniela Amodei • 3rd+ President at Anthropic 8mo •
Anthropic won't be introducing ads into Claude. We’re making a principled decision not to show our users “sponsored” links adjacent to or directly within their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for. We unveiled this in parallel with our first ever Super Bowl ad.
The conversations people have with LLMs are often very personal: from discussing sensitive health topics, to working through difficult life decisions, to sharing information about their families and careers. I know I use Claude in this way. Using intimate details like these to serve ads didn't feel like a respectful way to treat our users' information.
We're not anti-advertising. We run ads for Claude ourselves, and many of our customers use Claude for marketing. But building AI that people trust with their most personal thoughts means honoring that trust in how we operate. You can read more about our thinking here: https://lnkd.in/g8M9NDGv
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