ADWEEK Insight: Lauren Johnson on Brand Strategy
Great article by Lauren Johnson at ADWEEK.
If I saw this quote 6 years ago, I would have bought as much stock of Amazon and Walmart that I could afford. The evolution and its overall speed are awesome.
"𝘈𝘮𝘢𝘻𝘰𝘯’𝘴 $70 𝘣𝘪𝘭𝘭𝘪𝘰𝘯 𝘢𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘴 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 𝘣𝘪𝘨𝘨𝘦𝘳 𝘵𝘩𝘢𝘯 𝘞𝘢𝘭𝘮𝘢𝘳𝘵’𝘴 $6.4 𝘣𝘪𝘭𝘭𝘪𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘵𝘩𝘦 𝘵𝘸𝘰 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘴𝘦𝘭𝘭𝘦𝘳𝘴 𝘢𝘯𝘥 𝘸𝘪𝘭𝘭 𝘮𝘢𝘬𝘦 𝘶𝘱 89% 𝘰𝘧 𝘪𝘯𝘤𝘳𝘦𝘮𝘦𝘯𝘵𝘢𝘭 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳, 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘌𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳."
This is full-funnel ownership for brands especially the ones who are data-driven. You see Gopuff delivering for brands in their ecosystem.
The future is bright in CTV for brands that are data driven.
https://lnkd.in/gKaVYQkF Walmart and Amazon Are Battling for Streaming TV Budgets. Here’s How Their Offerings Break Down
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